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The latest JanSport Super FX backpack selection is out of this world â literally! Featuring mind-blowing holographic images, iridescent colors, and prism-like effects, these backpacks might look futuristic, but at JanSport, the future is now! Weâre always pushing the envelope when it comes to our designs because we donât like to rest on our laurels. And, this new line of SuperFX backpacks is proof positive of that commitment. If you like to live life on the adventurous side, then youâre going to love our new holographic backpacks.Weâre the original. JanSport started making packs and outdoor gear back in 1967. We’re about the journey, the discovery of fun, freedom, and adventure.We design our products to be durable, functional, and versatile. Whether youâre headed to a concert, to class, or going off the gridâweâve got your pack. Itâs what weâve been doing for over forty years.